• Vuma 103 is a Liberty Radio Award Winning commercial radio station that broadcasts from Umhlanga and reaches the heart and soul of Black listeners in KZN’s metro and urban areas
  • Speaks to affluent Black adults aged between 25-49 years. The listeners are bankable individuals and mainly women with modern lifestyles that are rooted in their Zulu culture.  Vuma 103 is the only radio station in the region that speaks directly to this underserved KZN demographic, using their very own home language
  • Vuma 103 is renowned for inspiring KZN and has a reputation for delivering ‘Radio for the Young at Heart’. The station sound is comprised of classic R&B hits, Gospel and Afro Soul

Race:

Black: 100%

White: 0%

Coloured: 0%

Indian 0%

Listeners:

210 000

94K 33K

Age groups

15-24: 20%

25-34: 36%

35-49: 32%

50+: 12%

Gender:

48% 52%

Languages:

Zulu: 99%

Sesotho: 1

Where are people listening?

RADIO

84%

CAR

19%

TELEVISION

4%

PC

1%

CELLPHONE

41%

SEM Breakdown

Source: BRC Apr’19 – Mar’20