THE NEW PHYSICAL SITUATION
PEOPLE ARE BEHAVING DIFFERENTLY BUT FOR MANY THEIR NORMAL WORKING ROUTINE CONTINUES
METHODOLOGY: Unless otherwise stated, data in this report was gathered Thursday 19th March-Sunday 22nd March 2020 from the BAUER MEDIA Insiders panel. The data has been weighted to be nationally representative (weighted on gender, age, social grade & region), with a sample size of 1621.
THE NEW EMOTIONAL SITUATION
PEOPLE ARE FEARFUL FOR MANY REASONS, WITH THE BIGGEST CONCERN FOR THE NHS AND THE IMPACT ON THE ECONOMY
CHANGING PATTERNS OF BEHAVIOUR
PEOPLE ARE FINDING NEW WAYS TO FILL THE GAP LEFT BY CANCELLED PLANS THROUGH HOME BASED ACTIVITIES
Marketing Implication: the more online research that consumers conduct, the more important it is to invest in strong brands that will prime choice in advance of purchasing – last minute purchase activation is no substitute for brand building.
The Bauer Media Covid-19 Update Source: Effectiveness in Context, Binet/Field
CHANGING MEDIA CONSUMPTION
PEOPLE ARE TURNING TO MEDIA AS THEY SPEND MORE TIME IN-HOME
Source: The Bauer Media Covid-19 Update