- ‘Mpumalanga’s Hottest Radio Station’. Throbbing from the thriving metropolis of Mbombela, RISE fm is the ultimate go to platform for Mpumalanga’s progressive Black Middle Class
- Listeners are the ‘Soul Shakers’ of the region and RISE fm is their gateway for relevant information and entertainment
- Target audience is 25 – 49 year old adults who appreciate an eclectic mix of International, Local Urban and R&B music.
- To engage and unite this audience, RISE fm broadcasts in English (with a sprinkle of local Nguni languages) and is partner to major events in the region - to deliver unrivalled experiences for its audience
Race:
Black: 98%
Coloured: 2%
White: 0%
Indian 0%
Listeners:
42 000
22K 27.6K
Age groups
15-24: 34%
25-34: 34%
35-49: 23%
50+: 9%
Gender:
50% 50%
Languages:
Zulu: 73%
Siswati: 25%
Where are people listening?
RADIO
73%
CAR
34%
TELEVISION
10%
PC
8%
CELLPHONE
38%
SEM Breakdown
Source: BRC Apr’19 – Mar’20