• The most powerful medium in Central South Africa
  • Covers a broadcast area larger than the UK or New Zealand
  • Connects with Central South Africans who "live the real good life"
  • Partners with all large events in the region
  • Supports regional cricket, soccer and rugby teams
  • 61% exclusive listenership

Listeners are:

  • Family orientated
  • Educated
  • Care about the environment
  • Involved in their communities
  • Information seeking
  • Open to new experiences
  • Sport loving
  • Love being entertained
  • Tech hungry - moving in the direction of being more tech savvy and social media focused

Race:

White: 60%

Coloured: 31%

Black: 9%

Indian 0%

Listeners:

315 000

Exclusive Listenership:

57%

Age groups

15-24: 23%

25-34: 20%

35-49: 27%

50+ : 30%

Gender:

51% 49%

Languages

Afrikaans: 91%

English: 4%

Sesotho: 3%

Where are people listening?

RADIO

69%

CAR

44%

TELEVISION

20%

PC

5%

CELLPHONE

19%

SEM Breakdown

Social Media Following

120K 58.7K

Source: BRC Apr'19-Mar'20