• Uplifts, inspires and entertains listeners
  • Quality classical and jazz music, including cultural and artistic content
  • Broadcast in English
  • The only radio station in the Western Cape that broadcasts classical and jazz music 24-hours a day
  • Target discerning, professional and mature key decision makers who have a big love for Classical music
  • Attract high net worth audiences
  • Up to the minute news, weather, traffic and ‘arts’ reports
  • Classic Business hosted by Michael Avery, a syndicated show on both Classic 1027 and FMR - covering greater Jhb and greater Cape Town

Race:

White: 83%

Coloured: 15%

Black: 1%

Indian 1%

Listeners:

113 000

*BrandMapp 2020

Exclusive Listenership:

20%

Age groups

15-24: 16%

25-34: 3%

35-49: 18%

50+: 63%

Gender:

48% 52%

Languages:

English: 82%

Afrikaans: 18%

AVG AGE:

54

LSM 9-10

80%

Where are people listening?

ONLINE STREAMERS

(DSTV 838)

71 000

PER MONTH (UNIQUE)

50% LISTEN > 3 HRS PER

WEEKDAY 89% LISTEN EVERYDAY

SOURCE: BRC Apr’19 – Mar’20