

- Uplifts, inspires and entertains listeners
- Quality classical and jazz music, including cultural and artistic content
- Broadcast in English
- The only radio station in the Western Cape that broadcasts classical and jazz music 24-hours a day
- Target discerning, professional and mature key decision makers who have a big love for Classical music
- Attract high net worth audiences
- Up to the minute news, weather, traffic and ‘arts’ reports
- Classic Business hosted by Michael Avery, a syndicated show on both Classic 1027 and FMR - covering greater Jhb and greater Cape Town

Race:
White: 83%
Coloured: 15%
Black: 1%
Indian 1%

Listeners:
113 000
*BrandMapp 2020

Exclusive Listenership:
20%

Age groups
15-24: 16%
25-34: 3%
35-49: 18%
50+: 63%

Gender:
48% 52%

Languages:
English: 82%
Afrikaans: 18%

AVG AGE:
54

LSM 9-10
80%
Where are people listening?

ONLINE STREAMERS
(DSTV 838)
71 000
PER MONTH (UNIQUE)
50% LISTEN > 3 HRS PER
WEEKDAY 89% LISTEN EVERYDAY
SOURCE: BRC Apr’19 – Mar’20