• Broadcasts the most beautiful music - Easy listening, familiar, with high-end appeal

  • According to BrandMapp Classic has a slightly older audience than other Gauteng stations and has the second wealthiest audience beaten only by HOT

  • Classic has a sophisticated loyal audience, who are less inclined to switch

  • Classic is a powerful platform that delivers both a cultural and high-end

business audience, who are discerning, professional, with discretionary

  • Our listeners live life to the full, are interested in business, travel, the arts and the finer things in life

  • Classic Business Hosted by Michael Avery, on Classic 1027 & syndicated to Fine Music Radio (FMR), covering 2 major metropoles – JHB & CT

Race:

White: 54%

Black: 45%

Coloured: 1%

Indian 0%

Listeners:

153 358

One week cume

Avg listening time:

(per week)

12.28 hrs

Age groups

35-44: 72%

45-54: 11%

55-64: 3%

65+: 14%

Gender:

26% 74%

SEM (8-10):

100%

Where are people listening?

RADIO

99%

CAR

73%

84% 16%

ONLINE STREAMERS P/M

231 234

CELLPHONE

88%

STREAMING (DSTV)

10 000

Source: FGI, source 2019