• Dominates the airwaves from The Wild Coast to Mossel Bay

(Eastern & Southern Cape)

  • Affluent, diverse and influential audience who like to indulge in quality life experiences

  • Popular holiday destination (malaria-free)

  • 800km of beach, with more sunshine hours than any other province, fittingly referred to as “The Sunshine Coast”

  • Major cities/towns in our footprint include George, Knysna, Port Elizabeth

and East London

  • Algoa FM's Big Walk for Cancer is the biggest mass participation event in the province (around 13 000)

  • Media partner to IronMan, Discovery Surfers Challenge, Knysna Oyster Festival & National Arts Festival, amongst others

Race:

Coloured: 45%

White: 38%

Black: 14%

Indian 3%

*55%: Black and Coloured

Listeners:

505 000

Exclusive Listenership:

46%

Age groups

15-24: 17%

25-34: 25%

35-49: 30%

50+ : 28%

Black & Coloured: 59%

Gender:

49% 51%

Languages

Afrikaans: 52%

English: 35%

Xhosa: 13%

Where are people listening?

RADIO

76%

CAR

27%

TELEVISION

5%

PC

1%

CELLPHONE

18%

STREAMING

CHANNEL 467

SEM Breakdown

Social Media Following

98K 25K

11K 148K

Source: BRC Apr'19-Mar'20